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Identity / American Roadprinting - American Roadprinting is a Pittsburgh-based company that creates digital street printing technologies. It was formed after the success of its first generation product – Chalkbot – which was developed with the firms Deeplocal and W+K for Nike's Livestrong Campaign. During the Tour de France in 2009, Chalkbot collected 36,000 messages of hope and support from fans and printed them along the the race course. A second generation robot debuted at the 2010 Tour.
- The identity for American Roadprinting draws upon the language of travel, road signage and graffiti. The logo uses the typeface DIN with a custom R. The mark incorporates two large dashes which can transform into quote marks to call out messages of inspiration throughout branding materials.
- Work in development, stay tuned.
Chalkbot: How it Works from deeplocal on Vimeo.